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About Us

With over 20 years in the insurance industry, LIS Insurance Services has the experience to help you find the coverage you need at a price you deserve. We pride ourselves on being your local neighborhood agency, and our staff can speak both English and Spanish in order to better serve our customers. On top of that, we work with several major insurance carriers so that you get a wide variety of insurance options at prices you can afford. Contact us for a free quote today!

About The Owner

For over 25 years, Leticia Olguin has been and currently the proud owner and operator of LIS insurance services, an agency that has not only withstood the challenges of the ever-evolving business landscape but has also grown and adapted to meet the needs of its customers. Founded in 1999, LIS insurance Services began as a small insurance agency with a vision to help the Hispanic community obtain affordable insurance and has been a trusted provider of insurance.

As a woman-owned business, we pride ourselves on delivering personalized, high-quality insurance solutions to individuals and businesses alike. With a deep commitment to customer service and customer care, we’ve built long-lasting relationships with our customers, always ensuring they receive the protection they need.

Our expertise spans across a range of insurance services, including auto, recreational, and commercial insurance. Over the years, we have navigated the complexities of the insurance industry, continuously adapting to provide the best possible coverage at competitive rates. We understand the importance of trust, and as a family-owned business, we treat every customer like part of our family.

We believe in giving back to the communities that have supported us over the years. Our agency actively participates in local events, charities, and initiatives, demonstrating our commitment to social responsibility.

With a team of dedicated professionals, LIS insurance services are proud to empower customers through education, helping them make informed decisions that provide peace of mind. Celebrating 25 years of excellence, we remain committed to offering exceptional service and customized solutions, while championing diversity and inclusion in the insurance industry.

OUR FUTURE MISSION

As we look to the future, our agency’s mission is to continue to service our customer’s, business partners and community. Thank You to all those who have made my agency a success, my sincere appreciation and gratitude.

An Independent Advantage

We are Independent Agents in Watsonville, California, free to choose the best carrier for your insurance needs. We do not work for an insurance company; we work for you. We work on your side when you have a loss and follow through to see that you get fair, prompt payment and service. LIS Insurance Services represents a carefully selected group of financially strong, reputable insurance companies. Therefore, we are able to offer you the best coverage at the most competitive price. What is an Independent Insurance Agent? When you decide to buy a car, you wouldn't purchase the first one you see. What if one day the automobile industry decided to make only one type of car, one make and one model. You wouldn't have a choice! The same situation holds true for insurance. You need insurance to drive a car, to purchase a house, to protect your family's financial future and to run a small business. But if there was only one insurance company that offered only one type of insurance, you wouldn't have a choice. The only solution would be going to that one company. With an independent insurance agent, you have choices. Independent agents are not tied to any one insurance company. One of the advantages of using an independent agent is that he or she works to satisfy your needs. You are using an expert for an important financial decision. An independent agent has several companies that he or she can approach to get you the best coverage at the best price. And your independent agent will know the companies with the most efficient claims departments to recover your losses as quickly as possible. When you buy insurance, you want an advocate who will properly assess the risks you face and give you an objective analysis of the marketplace, because it's up to you to make the final choice.